Ebook Orbit-Shifting Innovation: The Dynamics of Ideas that Create History, by Rajiv Narang, Devika Devaiah
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Orbit-Shifting Innovation: The Dynamics of Ideas that Create History, by Rajiv Narang, Devika Devaiah
Ebook Orbit-Shifting Innovation: The Dynamics of Ideas that Create History, by Rajiv Narang, Devika Devaiah
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"The Dynamics Of Ideas That Create History"
Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact.
Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen.
Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.
- Sales Rank: #2574892 in Books
- Brand: Brand: Kogan Page
- Published on: 2014-01-03
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .67" w x 6.14" l, 1.01 pounds
- Binding: Paperback
- 312 pages
- Used Book in Good Condition
Review
""Orbit-shifting Innovation" is pioneering approach that can take diverse groups and introduce new thought paradigms to drive innovation. I have never worked with any other approach that could do this better. It builds the courage to target high value/ high risk projects that can disrupt existing markets. I have no hesitation in recommending it for the toughest innovation projects."--Neal Matheson "Chief Technology Officer for the Consumer Products, Johnson & Johnson "
""Orbit-shifting Innovation" is a fantastic journey. It took us beyond the boundaries of the industry and turned into a goldmine of refreshing insights and pathbreaking ideas."--Michiel Leijnse "Global Brand Director, Water & Innovation, Personal Care Category, Unilever "
"This book has more than just information about some of the greatest inventions and innovations of our time; there is also information on how and why any CEO should strive to create the same. ..."Orbit Shifting Innovation" is all about how to become a better business leader and a complete game-changer. It's not easy, that's for sure, but if you're willing to put in the hard work (and this book will almost walk you through it) then you'll definitely be glad that you did."--Samantha Rivera "Readers' Favorite "
""Orbit-shifting Innovation" constantly impresses one, as I have never come across an approach that balances ideas and paradigms with such an ease, to successfully confront gravity and discover the Orbit-shifting Idea. - Erehwon is leading the way."--Carsten Hallund Slot "VP Corporate Research & Innovation, Arla Foods, Denmark "
"Devaiah & Narang's new book is an utterly fresh take on the urgent topic of disruptive innovation. The planetary metaphor of gravity and orbits frames a lively exploration of hidden forces (cultural gravity of arrogance/subservience) and surprising allies (lateral thinking). The authors share an inspiring diversity of first-hand case examples, from cataract surgery to TV quiz shows, and cultural backdrops ranging from Korea to Hindustan. You'll come away not only believing it can be done, but knowing how you can do it."--Tim Ogilvie "CEO, Peer Insight and co-author, "Designing for Growth" "
About the Author
Rajiv Narang is the Founder of Erehwon, a 20 year old pioneering Innovation firm, where he has helmed the redefining and recasting of Innovation. Recognized as India's Innovation thought leader, Rajiv was part of the National Planning Commission Panel to recommend India's Innovation strategy. With his unparalleled insight into business, social and public service innovation, he has inspired leaders and organizations across cultures and across the world in adopting orbit-shifting innovation.
Devika Devaiah is a Director of Erehwon. She has led breakthrough research initiatives into challenger organizations, transworld partnerships and orbit-shifting innovation. Her cutting edge insight into innovation also comes from her unique ability to transform business, organization and leadership paradigms across regions in global organizations like Unilever, Walt Disney, Intel and Savola.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Poorly written marketing brochure with pointless "cases".
By Jan F Sauer
I wanted to find new inspiration and methodology but instead I got a poorly written marketing brochure of 278 pages. The book offers no real insights and lists cases but misses digging deeper and explaining its rationale for the cases.
I personally recommend blue ocean strategy or books by IDEO and Illinois institute.
1 of 2 people found the following review helpful.
A brilliant explanation of what orbit-shifting innovation is and how to make it happen
By Robert Morris
An orbit-shifting innovation is among the most disruptive. As Rajiv Narang and Devika Devaiah explain, it happens "when an area that needs transformation meets an innovator with the will and the desire to create, and not follow history. At the heart of an orbit-shifting innovation is the breakthrough that creates a new orbit and achieves a transformative impact." Narang and Devaiah thoroughly examine the entire process, from initial insight to fulfillment and refinement.
They pose a question of special importance to me: "What are the real dynamics of executing an orbit-shifting innovation with as much focus as it takes to conceive it?" This book is their collaborative response to that question and duly acknowledge the valued assistance of their colleagues at Erehwon, a 20-year-old pioneering innovation firm.
So what drives their insights concerning orbit-shifting? They suggest three powerful sources: Hundreds of breakthrough innovation missions in which they have been involved thus far, leadership mindsets that they have studied for more than two decades of working with senior management teams, and direct experience with more than 100 "orbit shifters" that they have identified thus far. In other words, the information, insights, and counsel they provide is experience-driven, evidence-driven, and anchored in real-world business experience, theirs and others'.
They carefully organize and present their material as follows:
Part 1: Orbit shifts that created history
Part 2: Seeding orbit-shifting innovation
Part 3: Combating dilution in execution
Part 4: Leading orbit-shifting innovation
I agree with Narang and Devaiah that the most valuable insights, those that lead to breakthroughs, do not emerge during a process to generate as many ideas as possible; innovation does not equal ideation. Rather, innovation emerges as boundaries are identified. "This book surfaces our painful realization that most big ideas don't get killed; they just get diluted." That is to say, big ideas are reduced in terms of their potential value and impact.
By nature, orbit-shifts involve significant change. There are always barriers to such change and often cultural in nature, the result of what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." That is to say, big ideas are reduced in terms of their potential threat to the status quo and its defenders.
More often than not, Narang and Devaiah suggest, executing a breakthrough insight is more difficult than formulating it. They also stress the importance of an "out of the box challenge" that requires thinking beyond the given "box" or context. Only then can an orbit-shifting idea be generated.
Over the years, I have been retained to assist with hundreds of innovation initiatives and, with rare exception, the greatest challenge to those involved was to think innovatively about innovation. This is what Albert Einstein had in mind when asserting that problems can't be solved with the same thinking that created them.
Innovative thinking should be sustained in any organization, whatever its size and nature may be, and at all levels and in all areas of the given enterprise. I agree with Narang and Devaiah that this process is best viewed as a never-ending journey - a series of orbit-shifting projects -- rather than limited to any one of them. If a workplace environment is thought of as a greenhouse, potentially big ideas are seedlings that must be carefully nourished...and protected.
When concluding their book, Rajiv Narang and Devika Devaiah observe, "Whether in fiction or reality, the most enduring stories, the ones that excite us the most, are thee ones of orbit shifters, where ordinary people achieve the extraordinary. Where they create history, rather than follow it. Where they show us that there are no impossible dreams or problems, only limited dreamers and problem solvers."
Through human history, there have been thousands of breakthrough ideas and that process will continue in months and years to come. New dreams will pose exciting new opportunities and new problems will present exciting new challenges. We would be well-advised, meanwhile, to keep in mind an astute observation by Richard Dawkins: "Yesterday's dangerous idea is today's orthodoxy and tomorrow's clich�."
1 of 2 people found the following review helpful.
Very Thought Provoking Discussion
By Beth
This is an incredibly dense book that reads more like a textbook so if you're expecting light, motivational business ideas this is not for you. It is also unfortunately printed in rather small text which is packed onto the page with very small margins which can quickly lead to a loss of focus for the reader. Thankfully the chapters are split into smaller sections so it is relatively easy to find your place again when you pause and then pick the book back up.
If you ignore the book's physical shortcomings this is a very thought provoking discussion of innovation and what it means for people and business. It covers topics ranging from healthcare to technology and provides numerous examples of innovation in the world.
If you can keep your focus through the many challenges to reading that this book presents it's really a very good read and well worth the time investment.
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